What "natural" and "clean" mean to GOW

The terms "natural" and "clean" have no regulated meanings in the US, leading to many retailers using them as marketing terms. This lack of consistency has led some retailers like Sephora, Ulta, and Target to create their own definitions of "clean" beauty. Here's a little vlog I did on what these terms mean for Geek Out of Water formulations. 

In a nutshell, I compare my products to the ingredient requirements for the "clean" designations at Sephora, Ulta Beauty, and Target, and I consider "natural" to mean an ingredient that is ECOCert-approved as a natural ingredient. 

Here's the vlog: https://youtu.be/nJgRvn0aojk