A simple 5-minute routine for skin that's aging and not mad about it.

Clean. Science-backed.
Low-sensory. No irritation.
Choose your system and get started.

START YOUR ROUTINE

new arrivals

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Barrier Hero Daily Moisturizer

Barrier Hero Daily Moisturizer

2 reviews

$16.00

Smell-Good Room & Linen Spray

Smell-Good Room & Linen Spray

$15.00

The Smell-Good Set

The Smell-Good Set

Sale price  $19.00 Regular price $22.00

Deep-Melt Cleansing Oil

Deep-Melt Cleansing Oil

1 reviews

$16.00

Fast shipping

Ships same or next business day! Delivery in 3-5 business days. Flat rate $6, FREE over $59!

Risk-free returns

Love it or your money back! Returns accepted for 14 days, even if you've opened it.

Earn rewards

Exchange reward points for cash discounts, good for anything in the shop!

featured products

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Bakuchiol Face Cream

Bakuchiol Face Cream

73 reviews

$18.00

Blue Tansy Face Primer

Blue Tansy Face Primer

19 reviews

$18.00

Body Butter

Body Butter

26 reviews

$15.00

Smoothing Lip Treatment

Smoothing Lip Treatment

21 reviews

$14.00

bundle & save

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Full Flight: Lip Care System

Full Flight: Lip Care System

Sale price  $29.00 Regular price $35.00

The Double Cleanse

The Double Cleanse

Sale price  $24.00 Regular price $26.00

Pro-Longevity Skin Care System

Pro-Longevity Skin Care System

Sale price  $59.00 Regular price $81.00

sale

Creamy Cleanser - Refillable

Creamy Cleanser - Refillable

16 reviews

$12.00

Body Butter Mini

Body Butter Mini

4 reviews

Sale price  $5.00 Regular price $9.00

Magnesium Lotion Mini

Magnesium Lotion Mini

1 reviews

Sale price  $6.00 Regular price $9.00

The Smell-Good Set

The Smell-Good Set

Sale price  $19.00 Regular price $22.00

Small batch

Formulated & handcrafted in small batches in the Shenandoah Valley with consistency you can trust

Cruelty free

Never tested on animals. Most products vegan (denoted with a ✔️Vegan badge)

Clean & simple

Ethically sourced 90%+ naturally derived ingredients that adhere to clean standards

Low-sensory

Fragrance free options with lightweight, non-sticky, non-greasy sensory profiles

Barrier-focused

Science-backed pro-longevity approach to skin care with ingredient transparency

Made for skin 35+

For real people who are aging and not mad about it - simple skin care minus the hype