GOOW Blue Tansy Face Primer - overhead photo of blue cream texture in jar

Blue Tansy Face Primer

3.5 oz / 100 g
$24.00
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GOOW Blue Tansy Face Primer - overhead photo of blue cream texture in jar
  • GOOW Blue Tansy Face Primer - overhead photo of blue cream texture in jar
  • GOOW Blue Tansy Face Primer - photo of hand holding jar for scale and size reference
  • GOOW Blue Tansy Face Primer - overhead photo of blue cream texture in jar
  • GOOW Blue Tansy Face Primer - photo of hand holding jar for scale and size reference
Blue Tansy Face Primer

Blue Tansy Face Primer

Your anti-aging perfector! A hydrating primer with pro-longevity actives and a soft-focus finish that works beautifully under makeup or alone.

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$24.00
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NET WT: 3.5 oz / 100 g or 2.3 oz / 65 g

  • Moisturizes
  • Blurs Texture
  • Smooths Fine Lines
  • Skin Appears Firmer Over Time
Cruelty Free
Vegan
99% Natural
Star Ingredients
Blue Tansy Essential OilBakuchiolRosehip Seed OilSqualaneCastor Oil
Details

A hydrating primer that preps skin for makeup while delivering pro-longevity benefits. This dual-purpose formula combines nourishing oils with active ingredients to smooth texture and support skin health. Formulated with 0.3% bakuchiol (a plant-based retinol alternative that helps improve elasticity and smooth fine lines) plus a blend of rosehip seed oil, argan oil, squalane, and castor oil to hydrate and lock in moisture. Ceramides sooth and support your skin barrier, while blue tansy essential oil provides anti-inflammatory benefits and helps calm redness. This blend creates a soft-focus, powder-like finish that smooths skin - it works beautifully under makeup or worn alone for that "my skin but better" vibe.

Apply after sunscreen, massaging into skin and focusing on areas where you want extra smoothing. Can also be layered over Bakuchiol Cream. Free from synthetic fragrances; has a lightly sweet scent from the blue tansy.
Ingredients

Pelargonium Graveolens (Geranium) Flower Water, Water, Glyceryl Stearate, Cetearyl Alcohol, Glycerin, Caprylic/Capric Triglycerides, Butyrospermum Parkii (Shea Butter), Prunus Armeniaca (Apricot) Kernel Oil, Water/Aqua, Rosa Canina (Rosehip) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Squalane, Ricinus Communis (Castor) Seed Oil, Glycosphingolipids (Ceramides), Bakuchiol, Cocos Nucifera (Coconut) Fruit Extract, Sodium Stearoyl Lactylate, Panthenol, Phenoxyethanol, Tanacetum annuum L. (Blue Tansy) Flower Oil, Ethylhexylglycerin, Tocopherol, *Limonene, *Citronellol, *Linalool, *Geraniol *ingredients found naturally in essential oils

Scent: free from synthetic fragrances; has a lightly sweet scent from the blue tansy essential oil
How to Use

Massage a pea-sized amount on face and neck. Wear alone or under makeup.
More Information

Store all personal care products in a cool, dry place out of direct sunlight. Keep out of direct streams of water (such as in a shower). Use within 6 months. Avoid dipping fingers directly into product jars to avoid contamination. Use a spatula or spoon instead.

Keep products sealed when not in use.

For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Do not apply to broken skin. Keep out of reach of children.

This product is not intended to diagnose, treat, cure, or prevent any disease. The information provided on our website, product packaging, or any other marketing materials is for educational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

GOOW skin, hair, and personal care products are handcrafted in the USA, cruelty free, and vegan unless otherwise noted in the description.

Please check the ingredients listed on your product's packaging to confirm, as minor variations may occur from batch to batch.

Most products are filled by weight, not volume. Final contents and colors may vary slightly.

Ingredients

What's in it — and why

Every ingredient in here is doing a job. Here's the job, color-coded, so you can see what's doing the work and what's doing the quiet parts.

Actives Nourish & hydrate Texture & stability Keeps it safe Color & scent

Actives

The ingredients doing the visible work.

  • Bakuchiol — A plant-derived retinol alternative. Softens fine lines and evens tone without the irritation.
  • Hydrolyzed Rice Protein — Forms a light, smoothing film. Good under makeup.
  • Panthenol (Pro-Vitamin B5) — Calms, hydrates, and helps rebuild the skin barrier.
  • Tocopherol (Vitamin E) — Antioxidant. Protects skin from free radicals and keeps the oils in the jar from going rancid.

Nourish & hydrate

Moisture in, moisture kept.

  • Glycerin — A moisture magnet. Pulls water into skin and holds it there.
  • Butyrospermum Parkii (Shea) Butter — Rich, cushioning, the backbone of a good body product.
  • Prunus Armeniaca (Apricot) Kernel Oil — Fatty acids plus vitamins A and E. Light, sinks in fast.
  • Rosa Canina (Rosehip) Seed Oil — Naturally high in vitamin A precursors. Great for tone and texture.
  • Argania Spinosa (Argan) Kernel Oil — Vitamin E rich, softening, never heavy.
  • Squalane — Olive-derived, weightless, and almost identical to what your skin already makes.
  • Ricinus Communis (Castor) Seed Oil — Thick, glossy, and why lip products cling.
  • Cocos Nucifera (Coconut) Oil — Occlusive and softening.

Texture & stability

Why it feels the way it does instead of separating.

  • Pelargonium Graveolens (Geranium) Flower Water — Floral hydrosol used in place of plain water.
  • Water (Aqua) — The base everything else lives in.
  • Glyceryl Stearate — Emulsifier. Marries the oil and the water so they stay married.
  • Cetearyl Alcohol — A fatty alcohol, not the drying kind. Thickens and softens.
  • Caprylic/Capric Triglyceride — Coconut-derived emollient. The reason things feel silky instead of greasy.
  • Sodium Stearoyl Lactylate — Emulsifier from lactic acid. Gives cream its cushion.

Keeps it safe

An unpreserved product grows mold in about a week. These are why it doesn't.

  • Phenoxyethanol — Broad-spectrum preservative. Well-studied and effective under 1%.
  • Ethylhexylglycerin — Boosts the preservative so less is needed. Also softens skin.

Color & scent

Color, scent, and shimmer.

  • Tanacetum Annuum (Blue Tansy) Flower Oil — The reason the primer is blue. Calming and lightly sweet.

Pelargonium Graveolens (Geranium) Flower Water, Water, Glyceryl Stearate, Cetearyl Alcohol, Glycerin, Caprylic/Capric Triglycerides, Butyrospermum Parkii (Shea Butter), Prunus Armeniaca (Apricot) Kernel Oil, Water/Aqua, Rosa Canina (Rosehip) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Squalane, Ricinus Communis (Castor) Seed Oil, Glycosphingolipids (Ceramides), Bakuchiol, Cocos Nucifera (Coconut) Fruit Extract, Sodium Stearoyl Lactylate, Panthenol, Phenoxyethanol, Tanacetum annuum L. (Blue Tansy) Flower Oil, Ethylhexylglycerin, Tocopherol, *Limonene, *Citronellol, *Linalool, *Geraniol *ingredients found naturally in essential oils

Scent: free from synthetic fragrances; has a lightly sweet scent from the blue tansy essential oil

Pairs well with

Low-sensory

Fragrance free options with lightweight, non-sticky, non-greasy sensory profiles

Barrier-focused

Science-backed pro-longevity approach to skin care with ingredient transparency

Made for skin 35+

For real people who are aging and not mad about it - simple skin care minus the hype