News

New Quiz: Find Your Perfect Scent!
The Scent Quiz is here to help you find your perfect scent! Take it as many times as you'd like for every mood that strikes! 5 quick questions, 5 matching scents, with links to the products that are available in that scent. Instant results.  Try it now! (Link is also in the top navigation above!)  Read more...
New bundle: The Smell-Good Set!
Save $3 when you pair your favorite body butter and matching perfume scents!  Introducing: the Smell-Good Set! 🌸 Better Days — citrus, nectar, apple blossom, fig, mint, cashmere musk, amber 🍑 Georgia Peach — peach nectar, musk, vanilla, sugar 🌺 Grace & Light — bergamot, grapefruit, orange, freesia, jasmine, rose, musk 🌿 Hippie Chick — lavender, sandalwood, ylang, amber, violet, cedarwood, patchouli, baby powder, tonka 🥥 Paradise — coconut cream, salted caramel, vanilla, musk ❄️ Starlit — mint, citrus, peach, snowdrop petals, jasmine, cedarwood, oak moss, cashmere musk (cool, cozy, and gender-neutral) 🍓 Strawberry Pound Cake — strawberry, lemon, cake, whipped cream, vanilla 🍋 Sunset Sands —... Read more...
New Perfume Scents!
More scents to match your mood!  If you love the Strawberry Pound Cake and Sunset Sands body butters, now you can get those yummy scents in perfume spray, too! And - a new custom blend for summer, Watermelon Punch, a deliciously juicy mix of watermelon, pink apple, and fruit punch. The beloved raspberry-black cherry Telltale Heart and my favorite dragonfruity-musk Vibing are also restocked! Check out the smell-goods! https://shopgoow.com/products/perfume-spray *new! Sunset Sands - citrus, melon, berries, white jasmine, white musk *new! Strawberry Pound Cake - strawberry, lemon, cake, whipped cream, vanilla... Read more...
Memorial Day Sale! Now thru Tues May 26
Before anything else: Memorial Day is a day to remember the people who gave their lives in service to this country. That matters more than any sale. But because it has also become a weekend when small businesses like mine say thank you to the people who support them, I'm running a little sale through Tuesday night. 10% off all skin and body care (excludes bundles/systems and sale items). No code needed - discount will apply automatically at checkout!  Sale ends at 11:59pm eastern time Tues May 26. If you've... Read more...
New Travel Size Firming Eye Gel
Summer vacation? Don't forget to pack your Firming Eye Gel - now available in travel size (with the same ice-cold metal tip applicator!) 🧊🏖️ https://shopgoow.com/products/firming-eye-gel Read more...
Magnesium Fragrance Free Restocked & New Scent!
Fragrance Free Magnesium Lotion is back in stock! AND, I've added a new scent - Paradise (coconut salted caramel musk). This scent has been so popular in the foaming sugar scrub that I'm expanding it throughout the product line. Stay tuned for more!      Read more...
NEW! Deep-Melt Cleansing Oil
This is not just any cleansing oil! Most cleansing oils leave behind a film on the skin. Deep-Melt doesn't. Formulated with castor oil, lightweight hazelnut oil, and skin-softening rice bran oil, you can feel it pulling pore-clogging impurities away to clear skin congestion while softening skin. It rinses away silky-smooth and completely clean, no residue, no stripping. Rosemary leaf extract brings antioxidant support to every cleanse.  Deep-Melt Cleansing Oil transforms into a milky cream the moment water hits it, making Deep-Melt genuinely rinse-clean in a way most oils simply can't.... Read more...
Creamy Cleanser got a glow-up! (No shrink-flation here!)
You know shrinkflation. You've seen it happen to your favorite snacks, your shampoo, your everything. The package gets a fresh new look and somehow there's 20% less product inside at the same price. It's everywhere and it's infuriating. No shrinkflation here, my friends! The Creamy Cleanser got a full upgrade: new soft, squeezable bottle that's way easier to use, and we went from 3.35 oz to 4.4 oz of product. That's a full ounce more cleanser for the same $12. No price increase. No sneaky repackaging math. Just more of... Read more...
2 New Herbal Body Oil Blends
Two new body oils just dropped, and they are divine! https://shopgoow.com/products/herbal-infused-body-oil  Both start with the same nourishing base — sunflower, jojoba, squalane, MCT, and vitamin E — because the base matters just as much as the botanicals. Then each one goes its own direction. Cica & Plantain is the quiet powerhouse. Centella asiatica has a solid body of evidence behind it for barrier repair and skin resilience. Plantain (the herb, not the banana) has been used for centuries as a skin soother. Together they just... restore. Chamomile & Rosemary is... Read more...
Foaming Sugar Scrub is back!
Foaming Sugar Scrub is back - And by request... in TWO scents: the GOOW-favorite, Grace & Light, and the new Paradise scent!  https://shopgoow.com/products/foaming-sugar-scrub  Grace & Light is a light but wonderfully complex mix of bergamot, citrus, jasmine, rose, and musk. Paradise has a sexy beachy vibe - coconut cream, pistachio, tonka bean, vanilla musk, sandalwood, and salted caramel. Either way, these sugar scrubs are a 3-in-1 joy for skin that needs some waking up: a soft foamy cleanser, a gentle but effective exfoliating sugar scrub, and cocoa butter to lock... Read more...
Whipped Soap Restocked
The most fun soap ever is back - AND with a new scent for spring!  https://shopgoow.com/products/whipped-soap  *new! Better Days - nectar, citrus, apple blossom, fig, wild mint, Hinoki woods, cashmere musk  Morning Cartoons - fruity and fun like your favorite cereal  Paradise - coconut cream, pistachio, tonka bean, vanilla musk, sandalwood, salted caramel  Read more...
Introducing: Skin Care Systems
Skin care routines have gotten out of hand in complexity, and with different ingredients trending every other month, it's hard to know how much of any one active you're getting when you layer different products.  That's why GOOW created a simple lineup of Skin Care Systems that give you reliable ingredient transparency in an easy 5-minute routine. We studied the combinations of products most often purchased by you, our GOOW fans and customers, and built 3 options to give you flexibility and consistency in your routine.  The Essential System -... Read more...
Web site updates!
The GOOW web site got a little glow-up! Most of the changes are behind-the-scenes, but hopefully the new layout provides you with easier ways to learn about GOOW products and find what best suits you.  We've also upgraded the login system for the site. This was a change required by our ecommerce platform, Shopify, as they are discontinuing support for standard username/password logins (which is a good thing, if annoying - it's much more secure to use the email-code login or to log in with Google or Facebook). I personally... Read more...
My Ulta 21 Days of Beauty Picks!
Here are my picks for the Ulta 21 Days of Beauty Sale: March 9–19 Weekly Polite Society More Than a Pretty Face Foundation Monday, March 9 Beekman 1802 Pure Goat Milk Bodycare Discovery Kit Beekman 1802 Discovery Kits Tuesday, March 10 IT Cosmetics Do It All Sun Blush Thursday, March 12 Morphe ChromaPlus Eyeshadow Palettes Mugler Alien Hypersense Fragrance Friday, March 13 Murad Retinol Youth Renewal Night Cream Saturday, March 14 IT Cosmetics CC+ Cream IT Foundation Brushes Sunday, March 15 Milk Makeup Hydro Grip Gel Tint Monday, March 16... Read more...
Shipping Poll
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💗 2 for $12 Perfumes 😍 Galentine's > Valentine's
Galentine’s > Valentine’s 2 perfume sprays for $12 Gift one. Keep one. Zero guilt. [no code needed | ends v-day] https://shopgoow.com/products/perfume-spray Read more...
Micellar Water, Shower & Body Oils Restocked!
Back in stock!  Hydra-Cleanse Micellar Water with 15% squalane - removes dirt and makeup without stripping your skin. Foaming Shower Oil for face & body in Unscented, Telltale Heart, or Grace and Light - a gentle cleansing oil that forms a soft, creamy foam in water. Herbal Infused Body Oil - a lightweight, non-greasy, fast-absorbing body oil infused with skin-loving herbs. Great as a massage oil or a luxurious post-shower treat to lock in moisture and keep skin supple. No more flaky dry skin! Read more...
Shipping back to normal
Update: Tuesday Jan 27 - Shipping is back to normal! The roads are clear enough to get to the shop. Orders from the past 48 hours will ship out today. Note that the USPS may still have delays in transit due to weather. Thanks for your patience! Update: Monday Jan 26 - The storm has passed and roads here in the Shenandoah Valley are still in bad shape. Local authorities are requesting we stay off the roads (and I can't yet get out of my driveway). Orders will be delayed... Read more...
Copper Peptide Serum Restocked
Copper Peptide Serum is back in stock! With 4D Hyaluronic Acid, Copper Tripeptide, and Marine Collagen, it's a hydrating, barrier-supporting, pro-longevity powerhouse. Use it as your primary serum or layer it with the Rejuvenating Serum.  Read more...
Firming Eye Gel Restocked
Firming Eye Gel has been restocked! This lightweight gel can be used morning and/or night. It helps the undereye area look more firm and hydrated, both immediately and long-term. I use it on my neck, too!  Read more...
Lotions & Body Butters Restocked!
Lots of restocks! Most scents of lotions and body butters are back in stock, including the White Birch Hand & Body Lotion, Magnesium Lotion, and Body Butter Minis and Full Size! More coming soon! Read more...
Elkton Shop Opens Sat Jan 10!
Near Elkton, Virginia? Come shop GOOW in person! 10 minutes from Massanutten Resort! Starting Saturday, January 10, 2026, GOOW will be open in Elkton on Fridays and Saturdays, 3-7pm (with other pop-up openings as well - watch for announcements here or on Facebook!) 115 E Rockingham St, Elkton VA 22827 [map] Find us in the same building as Family Dollar and the Elkton Family Pharmacy, around the right-hand side of the pharmacy next to their curbside pickup. (Note: Google Maps Street View shows an incorrect photo; it's showing the houses... Read more...
UP TO 45% OFF!
End of year sale! 20-45% off - with $6 flat rate shipping and free shipping over $60! All sale items Body Butter - Heirloom PumpkinApple CrumbleRoasted Honey Butter Pump Lotion -Spiced Pumpkin (same scent as Heirloom Pumpkin)  Bar Soap - Christmas Tree Read more...
Blue Tansy Primer back in stock!
Blue Tansy Primer is back in stock - and now comes in 2 jar sizes: the original 3.5 oz jar and a new, smaller 2.3 oz jar! I'm having trouble sourcing the larger jars so this batch is the last I have of those jars. Hopefully my supplier has more available before my next batch! The jars may change, but the primer inside of them remains its luscious self.  https://shopgoow.com/products/blue-tansy-face-primer Read more...
Spend $50, Get a FREE $10 Gift Card!
That's right - one last holiday bonus! Spend $50 and get a free $10 gift card! Treat yourself or gift it - your choice! Now through December 16th! (Ends at 3:00am eastern time December 17).  You should see the card in your shopping cart once your subtotal hits $50. If you don't see it, click the free gift icon at the top of the shopping cart to add it to your cart.  The digital gift card will be emailed to the email address on your account after checkout. Please allow... Read more...
New wickless candles!
New - wickless candles with custom fragrance blends by Shelly!https://shopgoow.com/products/wickless-soy-candle  I was obsessed with candles when I was in college (anybody remember Partylight?! I had SO many Partylight parties!) but one time, I was burning candles around my bathtub while I soaked, and one of my cats came up and sniffed the candle and burned her whiskers off! I never burned another candle again. Now, I only use wax melts or wickless candles, and since I'm diving head first into the rabbit hole of crafting custom fragrance blends, I decided... Read more...
Congrats, Alison G!
Congrats to Alison G, winner of the Cyber Monday giveaway! Check your email for a message from Shelly! :)  GIVEAWAY HAS ENDED!!!!!!CYBER MONDAY - WIN YOUR ORDER FREE! One random order placed Nov 30 - Dec 1 will be fully refunded! No code needed. CYBER MONDAY “WIN YOUR ORDER FREE” PROMOTION – OFFICIAL RULES Eligibility: Valid on all orders placed November 30 - December 1, 2025 only, from 12:00 AM to 11:59 PM Eastern Time. No minimum purchase required. How it works: One qualifying order placed during the promotional period... Read more...
3 for $33 Skin Care Basics!
Build the foundation of your best skin care routine with 3 easy steps! Mix and match one product from each category. Special holiday pricing - 3 for $33!https://shopgoow.com/products/full-flight-skin-care-basics  Cleanse Creamy Cleanser pump Hydra-Cleanse Squalane Micellar Water Milky Gel Cleanser Hydrate Hydrating Toner Rejuvenating Serum Copper Peptide Serum Firming Eye Gel Moisturize Bakuchiol Cream Squalane Agave Facial Oil C&E Brightening Face & Body Oil Read more...
$9 Stocking Stuffers!
TUESDAY: 💋 Lip Care! Smoothing Lip Treatment (reg. $14) or Soothing Lip Balm (reg. $12) - $9 each today only! New deal drops every day through Black Friday! https://shopgoow.com/collections/stocking-stuffers Read more...
📦 Free Shipping Over $35!
Black Friday deals continue! Now through Dec 2, get FREE SHIPPING on orders over $35!  The minimum goes back up after the sale! Read more...
Mix & Match Lotion Bundles!
Buy 3 at a time and save 15% - mix and match Body Butter, Magnesium Lotion, and White Birch Hand & Body Lotion!  It's a Full Flight: Lotion Edition ✈️ Need 3 body butters? ✅ 2 body butter, 1 magnesium? ✅ One of each? Some other combo? ✅ ✅  Pick your lotions, then pick your scents! Read more...
3 New Body Butters!
I've got a new signature scent and I'm obsessed: Hippie Chick! Plus 2 more new body butter scents! https://shopgoow.com/products/body-butter-1?variant=51348588069177  *new! Winter Limited EditionStarlit Snowfall (a gender-neutral scent that is cool and cozy at the same time! mint, citrus, peach, snowdrop petals, jasmine, cedarwood, oak moss, cashmere musk) *new! Hippie Chick (lavender, sandalwood, ylang, amber, violet, cedar wood, patchouli, baby powder, tonka) *new! Grapefruit Grove (grapefruit, mint, evergreen, spruce, clove, juniper berry) Read more...
Creamy Cleanser Refills Restocked!
Refill pouches of the beloved Creamy Cleanser are back in stock!  https://shopgoow.com/products/creamy-cleanser?variant=50157554303289 It's also available on subscribe-and-save with 15% off 🫧 Read more...
Lip Treatment in Gloss Tubes!
By popular demand, I've added a third option for the Smoothing Lip Treatment - lip gloss tubes with a large doe foot wand! Enjoy! Read more...
Roasted Honey Butter is back!
The wait is over! Roasted Honey Butter body butter is back and it's as scrumptious as you remember!  https://shopgoow.com/products/body-butter-1?variant=51284557037881  Read more...
LAST CALL: Halloween Bundle!
LAST CALL for the Halloween Treats bundle with 10% off and free shipping! 4 Left as I write this!  https://shopgoow.com/products/halloween-treats-bundle-4  Read more...
Unscented Body Butter & New Oil
I've added a fragrance-free body butter option to the lineup! Thanks to Ashley for the idea!  I've also concocted a new herbal blend in the infused body oils. I am still mind-blown at how non-greasy yet hydrating these oils are! The new blend is white willow bark and marshmallow root. White Willow Bark provides gentle exfoliation and clarity, helping to refine texture and promote a fresh, balanced glow. Marshmallow Root delivers deep hydration and calm, softening the look of dry, irritated skin.  Herbal Infused Body Oil - White Willow Bark &... Read more...
New magnesium lotion scents!
Find your new favorite magnesium lotion with tempting new scents as fall sets in:  https://shopgoow.com/products/magnesium-cream-lotion?variant=51256866341177  *limited edition Heirloom Pumpkin ( pumpkin spice, clove, vanilla, bourbon, oak) *new! Peachberry Party (strawberry, peach, champagne) *new! Cozy Weather (mint, apple, peach, jasmine, musk) *new! Apple Picking (apple, maple, bourbon) Read more...
New lip sugar scrub flavors!
Hazelnut Latte, Lemon, & Snow Cone! https://shopgoow.com/products/lip-sugar-scrub?variant=51222865248569  Dry, flaky lip season is upon us but you don't have to succumb! Try a new flavor of Lip Sugar Scrub. Strawberry has also been restocked 🍓 Read more...
Body butter restocks!
I've been a body-butter-makin'-FOOL this weekend! 🤣 The fall limited edition Apple Crumble scent is back in stock, and by request I've brought back a beloved scent that has been renamed (since it's inspired by a famous scent). If you like the color pink and the stuff you find under your feet on beaches, you will enjoy Sunset Sands! The Halloween limited edition Telltale Heart (my custom berry musk scent) is also restocked in both the Body Butter and the Foaming Hand Wash.  The Halloween Bundle is also 10% off with... Read more...
Halloween Bundle Restocked!
The Halloween Treats bundle is restocked - The Raven foaming sugar scrub and Telltale Heart body butter and foaming hand wash! Get 10% off and free shipping (no code required!) when you get all 3 in the bundle!  Read more...
Fall Launch, Part 2!
I've found the most perfect fall scents, and they're featured in part 2 of the GOOW fall collection!  First up - my favorite: spiced pumpkin, aged bourbon, clove, and rustic oak meld together in a wonderfully rich fall treat! Find this scent in the Heirloom Pumpkin Foaming Hand Wash and the Spiced Pumpkin Bourbon Body Lotion with Squalane and Ceramides. If you find most pumpkin scents to be too sweet, this may be right up your alley! It's got a great complex depth to it but is undeniably pumpkin-spiced.  Next... Read more...
👻 Spooky Launch!
Halloween is just around the corner, and we're kicking off the fall GOOW launch season with 3 spooky skin care treats! 🎃 All three feature a fragrance custom-blended by Shelly: a musk base with hints of vanilla and top and middle notes of raspberry, black raspberry, strawberry, and pomegranate - a luscious scent with a hint of mystery to welcome fall. Foaming Hand Wash - Telltale Heart: clean hands don't have to feel dry and tight, no matter how much you wash them! Shake gently to blend the avocado oil... Read more...
Rejuvenating Serum Restocked
Rejuvenating serum has been restocked, AND it was the first restock I made in the new formulation lab! The soon-to-be GOOW retail shop is coming along and my lab is fully moved into the new space (maybe not quite organized yet, but getting there!) Stay tuned for behind-the-scenes videos over on YouTube of the transformation! https://shopgoow.com/products/rejuvenating-serum Read more...
10% OFF - VACATION!
Orders placed Tues July 29 through Tues Aug 5 will ship on Wed Aug 6 as we take a brief vacation break! Use code VACATION at checkout for 10% off your order through 11:00pm eastern August 5!  Read more...
Christmas in July SALE!
It's Christmas in July! I've got all kinds of skin care marked down on the SALE tab! https://shopgoow.com/collections/sale Want to see what a 7-skins routine is all about? Try the Hydrating Toner!  Trying to get into the habit of including your LIPS in your skin care routine? Check out the Lip Sugar Scrub!  Curious about shampoo bars (and keeping a BUNCH of plastic out of the landfills?) Grab a Rosemary Mint Shampoo Bar!  More deals: https://shopgoow.com/collections/sale  Read more...
Eye Gel Melted??
Did you order a Firming Eye Gel and it melted in transit?  Please check your email for a message from me, as I am offering a refund or product credit for the Firming Eye Gel. If you didn't get the email, please reach out to me at shelly@geekoutofwater.com.  It might not have melted; it is thinner than some have expected based on my description, and that is my mistake. I've added a video to the product page showing the expected consistency. Video: https://shopgoow.com/products/firming-eye-gel  It would be very helpful if you... Read more...
FREE Lip Sugar Scrub!
July 10-11 only!  PRIME THOSE LIPS! 💋 Get a FREE Lip Sugar Scrub in your choice of flavor with any $20 purchase! When you're done shopping, click the Gift Box icon in the shopping cart to choose your gift. Ends at 11:59pm Eastern Time July 11, 2025. Enjoy!! Read more...
Smoothing Lip Treatment Restocked
I know, I know... finally! The Smoothing Lip Treatment in tubes has been restocked!  I have no legitimate excuse for the delay other than... it is REALLY a struggle to get that gel into tubes! 🤣 Someday I will be able to get fancy equipment to make it easier, but until then, it's your girl here wrangling plastic syringes and gel!  ONLY FOR YOU!! 🤣🤣🤣 Read more...
New Shimmer Lotion & Eye Gel!
Continuing with the summer launches (check out the new Aloe Relief Gel Lotion if you missed that one!):  Firming Eye Gel and Shimmer & C Body Lotion!  First up: the Firming Eye Gel is a non-sticky, lightweight eye gel formulated to smooth, firm, and awaken the delicate under-eye area. Part serum, part jelly, powered by pro-longevity botanicals and microbiome-friendly ferments, this clean formula helps reduce puffiness, fine lines, and signs of fatigue. Griffonia simplicifolia seed extract—rich in 5-HTP, a natural precursor to serotonin—supports skin vitality and resilience by combating oxidative... Read more...