New: Smoothing Lip Treatment
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New launch: Smoothing Lip Treatment!
What happens when Shelly gets fed up with the short-term effects and stinging and burning of typical lip plumping products?
A smoothing, plumping lip treatment that doesn't just visibly plump your lips but improves their condition over time, smoothing fine lines and imparting a plump, hydrated look - without the burn!
The GOW Smoothing Lip Treatment is a strawberry flavored gel-oil that applies like a glossy lip mask but absorbs into the skin like a lip oil.
Currently available in a small jar/pot; squeeze tube packaging option coming soon!
Lips are notoriously hard to keep hydrated and smooth. (Geeky reason: lips lack a keratinized stratum corneum, so moisture evaporates more easily than from the rest of our skin). We also lose collagen elasticity in our lips as we age, and combined with environmental aggressors like the sun and pollution, it's no wonder we struggle to keep smooth, plump lips!
Most lip plumping products take the approach of applying minor irritation to the lips to temporarily attract blood flow and invoke a slight swelling response to the inflammation. This makes lips look redder and fuller for a brief time. That's not the approach here!
Instead, the GOW Smoothing Lip Treatment aims for long-term plumping and smoothing without irritation. A customized form of sodium hyaluronate (a salt derived from hyaluronic acid with a very small particle size for excellent penetration) attracts and holds water in the lips for hydration and a plumped appearance, and tripeptide GHK serves to both fight off photodamage from the sun and help prevent the loss of collagen elasticity. Squalane helps lock in that moisture and prevent water loss, and also helps strengthen the skin barrier of the lips. Elderberry is rich in vitamins A and C and is healing and anti-inflammatory. Combined, you get a fantastic treatment that both immediately and over time improves the appearance of fine lines and plumpness of the lips.
This gel-oil is a great addition to your morning and evening skin care routine. Apply as a final step (after any lip scrub or exfoliation). You can optionally apply a lip mask, balm, gloss, or lipstick over it.
In the case of a cosmetic gloss or lipstick, you may want to wait 10 minutes or so for the lip treatment to absorb before applying your gloss/lipstick. Otherwise, the finish of your lipstick may be affected by the gel. (This would be more pronounced with a matte lipstick, since the gel-oil has a slick glossy finish upon initial application).
This product contains 99% natural ingredients and adheres to clean beauty standards set by major retailers.