Ingredient library

Every ingredient I use, and the job it's doing

This is the full list of ingredients across GOOW products, sorted by what each one is there to do. See something on a label and want to know why it's in there? Search for it below.

Actives

The ingredients doing the visible work.

  • Agave Tequilana Leaf Extract Humectant plant sugar.
  • Allantoin Soothes and softens. Quietly one of the best-tolerated ingredients there is.
  • Aloe Barbadensis Leaf Juice Cooling, hydrating base.
  • Artemisia Vulgaris (Mugwort) Extract Calms irritation.
  • Avena Sativa (Oat) Kernel Flour Colloidal oats. Soothes and softens, the reason oatmeal baths exist.
  • Bakuchiol A plant-derived retinol alternative. Softens fine lines and evens tone without the irritation.
  • Beta-Glucan Soothing sugar from oats and yeast. Comforts stressed skin.
  • Betula Alba (White Birch) Bark Extract Traditional soothing bark extract.
  • Caffeine Temporarily tightens and de-puffs.
  • Calendula Officinalis Flower Extract The gentlest thing in the cabinet. Calms angry skin.
  • Camellia Sinensis (Green Tea) Leaf Extract Antioxidant. Calms and protects.
  • Centella Asiatica Extract Cica. Calms redness and supports repair.
  • Chamomilla Recutita (Chamomile) Flower Extract Classic soother for reactive skin.
  • Citrus Limon (Lemon) Fruit Extract Brightening fruit extract.
  • Copper Tripeptide-1 A signal peptide studied for firmness and repair.
  • Ganoderma Lucidum (Reishi Mushroom) Extract Antioxidant mushroom extract. Calms and protects.
  • Gardenia Taitensis Flower Extract Monoi. Softening floral infusion.
  • Glycolic Acid The smallest alpha hydroxy acid. Helps dead surface cells let go so fresher skin shows through.
  • Glycosphingolipids (Ceramides) Rice-derived ceramides. The mortar between your skin cells.
  • Glycyrrhiza Glabra (Licorice) Root Extract Brightens and calms. Gentle on reactive skin.
  • Griffonia Simplicifolia Seed Extract Studied for reducing the look of under-eye puffiness.
  • Hexapeptide-11 A peptide studied for elasticity.
  • Hyaluronic Acid The full-size molecule. Holds water right at the surface for immediate plumpness.
  • Hydrolyzed Collagen Marine-sourced, broken small enough to hold water at the surface.
  • Hydrolyzed Rice Protein Forms a light, smoothing film. Good under makeup.
  • Hydrolyzed Sodium Hyaluronate The smallest fragment, small enough to reach the deeper layers of the epidermis.
  • Kaolin Clay. Absorbs oil without stripping.
  • Lactobacillus Ferment Lysate A postbiotic that supports the skin microbiome.
  • Lactobacillus Ferment A soothing postbiotic that helps balance the skin's microbiome and support a healthy skin barrier.
  • Lactobacillus/Ganoderma Lucidum (Reishi Mushroom) Extract/Lentinus Edodes (Shiitake Mushroom) Extract Ferment Filtrate Reishi and shiitake mushrooms fermented with lactobacillus. Calms skin and offers antioxidant support.
  • Lavandula Angustifolia (Lavender) Extract Calming botanical.
  • Magnesium Chloride Transdermal magnesium, the reason this lotion exists.
  • Malic Acid An alpha hydroxy acid first found in apples. Loosens dead surface cells for a gentle polish.
  • Morus Alba (Mulberry) Root Extract Brightening botanical.
  • Nelumbo Nucifera (Lotus) Root Extract Lotus root extract. An antioxidant botanical that helps calm and protect skin.
  • Niacinamide (Vitamin B3) Evens tone, softens the look of pores, supports the barrier.
  • Opuntia Ficus-Indica (Prickly Pear Cactus) Fruit Extract Prickly pear cactus extract. A gentle hydrator that helps skin hold onto moisture.
  • Oryza Sativa (Rice) Powder Finely milled rice. Adds slip and a gentle physical polish without the scratch of a scrub.
  • Panthenol (Pro-Vitamin B5) Calms, hydrates, and helps rebuild the skin barrier.
  • Punica Granatum (Pomegranate) Extract Antioxidant-rich.
  • Pyrus Malus (Apple) Fruit Extract Mild fruit-acid conditioning.
  • Quillaja Saponaria Wood Extract Plant saponin. Adds slip.
  • Rosa Damascena Extract Damask rose extract. A soothing botanical with antioxidant benefits.
  • Rosa Damascena Flower Extract Soothing floral extract.
  • Rosmarinus Officinalis (Rosemary) Leaf Extract Natural antioxidant that keeps oils fresh.
  • Saccharomyces Lysate Extract Fermented yeast. Supports barrier recovery.
  • Saccharum Officinarum (Sugar Cane) Extract Natural source of glycolic acid.
  • Sambucus Nigra (Elderberry) Fruit Extract Antioxidant fruit extract.
  • Saponaria Officinalis Leaf/Root Extract Soapwort. Gentle plant cleanser.
  • Snail Secretion Filtrate Yes, really. Rich in glycoproteins that hydrate and help repair.
  • Sodium Acetylated Hyaluronate Modified to cling to skin longer than standard HA.
  • Sodium DNA Plant-based DNA fragments, also known as PDRN. Helps skin attract and hold onto moisture.
  • Sodium Hyaluronate Crosspolymer A cross-linked form that sits on the surface and releases moisture slowly.
  • Sodium Hyaluronate Hyaluronic acid in a smaller salt form that sinks in instead of sitting on top.
  • Tetrahexyldecyl Ascorbate (Vitamin C) An oil-soluble, stable form of vitamin C. Brightens without the sting.
  • Tocopherol (Vitamin E) Antioxidant. Protects skin from free radicals and keeps the oils in the jar from going rancid.
  • Tripeptide-1 A signal peptide for firmness.
  • Tripeptide-29 A collagen-mimicking peptide.
  • Vaccinium Angustifolium (Blueberry) Fruit Extract Antioxidant fruit extract.
  • Zinc Oxide Mattifies and calms. Not an SPF claim at this level.
  • Zingiber Officinale (Ginger) Root Extract Warming, antioxidant.

Cleansing agents

The ingredients doing the actual cleansing.

  • Cocamidopropyl Betaine Mild secondary surfactant. Softens the cleanse.
  • Coco-Glucoside Sugar and coconut derived. Cleans without stripping.
  • Laureth-4 Helps oil and water mix on contact with water.
  • MIPA-Laureth Sulfate Turns an oil into a foam the moment water hits it.
  • PEG-6 Caprylic/Capric Glycerides Lets the micellar phase lift makeup and rinse clean.
  • Polysorbate 80 Lets an oil cleanser rinse away with water instead of leaving a film.
  • Sodium Cocoyl Isethionate Coconut-derived. The gentlest lather there is.
  • Sodium Lauryl Sulfoacetate Big fluffy lather, and no, it is not SLS.
  • Sucrose Laurate Sugar ester. Cleanses gently.
  • Sucrose Palmitate Sugar ester. Adds a milky texture.
  • Sucrose Stearate Sugar ester. Emulsifies and softens.

Nourish & hydrate

Moisture in, moisture kept.

  • Anhydroxylitol Works alongside xylitylglucoside to build hydration over time.
  • Argania Spinosa (Argan) Kernel Oil Vitamin E rich, softening, never heavy.
  • Butyrospermum Parkii (Shea) Butter Rich, cushioning, the backbone of a good body product.
  • Cocos Nucifera (Coconut) Oil Occlusive and softening.
  • Corylus Avellana (Hazelnut) Seed Oil Dry-feeling and slightly astringent. Good for oilier skin.
  • Crambe Abyssinica (Abyssinian) Seed Oil A light, silky oil that softens skin without a greasy feel.
  • Garcinia Indica (Kokum) Seed Butter The hardest of the butters. Adds structure without waxiness.
  • Glycerin A moisture magnet. Pulls water into skin and holds it there.
  • Helianthus Annuus (Sunflower) Seed Oil High in linoleic acid. Barrier-friendly and non-comedogenic.
  • Hydrogenated Ethylhexyl Olivate Olive-derived emollient. Gives a soft, dry finish.
  • Hydrogenated Olive Oil Unsaponifiables The nourishing fraction of olive oil, concentrated.
  • Limnanthes Alba (Meadowfoam) Seed Oil Unusually stable. Locks moisture in without a heavy film.
  • Mangifera Indica (Mango) Seed Butter Lighter than shea, less greasy, melts on contact.
  • Olea Europaea (Olive) Fruit Oil Ancient, occlusive, deeply conditioning.
  • Orbignya Oleifera (Babassu) Seed Oil Melts at body temperature. Feels like coconut oil but lighter.
  • Oryza Sativa (Rice) Bran Oil Silky, antioxidant-rich, dissolves makeup beautifully.
  • Persea Gratissima (Avocado) Oil Deeply nourishing, rich in sterols.
  • Prunus Amygdalus Dulcis (Sweet Almond) Oil Softening and gentle. A classic for a reason.
  • Prunus Armeniaca (Apricot) Kernel Oil Fatty acids plus vitamins A and E. Light, sinks in fast.
  • Punica Granatum (Pomegranate) Seed Oil Rich in punicic acid. Regenerative and protective.
  • Ricinus Communis (Castor) Seed Oil Thick, glossy, and why lip products cling.
  • Rosa Canina (Rosehip) Seed Oil Naturally high in vitamin A precursors. Great for tone and texture.
  • Rubus Chamaemorus (Cloudberry) Seed Oil Arctic berry oil, high in vitamins C and E.
  • Simmondsia Chinensis (Jojoba) Seed Oil Technically a wax ester, which is why it behaves so much like skin's own oil.
  • Sodium Lactate Humectant from fermented sugar. Part of skin's own moisturizing factor.
  • Squalane Olive-derived, weightless, and almost identical to what your skin already makes.
  • Sucrose Sugar. The scrub part of the scrub.
  • Theobroma Cacao (Cocoa) Seed Butter Firm, protective, and it smells like cocoa because it is.
  • Vitis Vinifera (Grape) Seed Oil Light, fast-absorbing, high in antioxidants.
  • Xylitol Birch sugar. A humectant and the third part of the moisture complex.
  • Xylitylglucoside Part of a sugar complex that boosts the skin's own water reserves.

Texture & stability

Why it feels the way it does instead of separating.

  • 2,3-Butanediol Fermentation-derived solvent and humectant. Helps botanicals dissolve and adds light hydration.
  • Behentrimonium Methosulfate Conditioning emulsifier. Not a sulfate, despite the name.
  • Butylene Glycol Bio-based solvent and humectant. Helps actives dissolve and absorb.
  • Butylene/Ethylene/Styrene Copolymer Partner polymer for that same cushion.
  • Caprylic/Capric Triglyceride Coconut-derived emollient. The reason things feel silky instead of greasy.
  • Cera Alba (Beeswax) Structure and a protective seal. The reason balm is balm.
  • Cetearyl Alcohol A fatty alcohol, not the drying kind. Thickens and softens.
  • Cetearyl Glucoside Sugar-derived emulsifier. Gentle and biodegradable.
  • Cetearyl Olivate Olive-derived emulsifier. Skin-friendly and stable.
  • Cetyl Alcohol Fatty alcohol. Adds body and a velvet finish.
  • Citric Acid A fruit acid. Adjusts pH in small amounts and gently exfoliates in larger ones.
  • Copernicia Cerifera (Carnauba) Wax Hardest plant wax. Adds gloss and hold.
  • Dipropylene Glycol Carrier that softens how a fragrance lands on skin.
  • Ethylene/Propylene/Styrene Copolymer Gives lip treatment its cushiony, non-sticky body.
  • Euphorbia Cerifera (Candelilla) Wax Plant wax. The vegan answer to beeswax.
  • Glyceryl Stearate Emulsifier. Marries the oil and the water so they stay married.
  • Hexylene Glycol Solvent. Keeps solids dissolved.
  • Isohexadecane Lightweight emollient. Adds slip without grease.
  • Lactic Acid An alpha hydroxy acid. Gently exfoliates at higher amounts and adjusts pH in smaller ones.
  • Lauryl Laurate Plant-derived wax ester. Adds slip and melt.
  • Pelargonium Graveolens (Geranium) Flower Water Floral hydrosol used in place of plain water.
  • Pentylene Glycol Solvent and humectant with mild preservative support.
  • Polyacrylate Crosspolymer-6 Gives a fresh, bouncy texture that vanishes on contact.
  • Polyglyceryl-4 Oleate Plant-based emulsifier.
  • Polysorbate 60 Emulsifier. Keeps the formula from splitting.
  • Propanediol Corn-derived solvent and humectant. Helps actives dissolve and absorb.
  • Propylene Glycol Solvent and humectant.
  • Sodium Carbomer Thickener. Creates a clean, non-tacky gel.
  • Sodium Hydroxide A pH adjuster. A tiny amount neutralizes acids and brings a formula into a skin-friendly range.
  • Sodium Stearate Structures a stick so it glides instead of crumbles.
  • Sodium Stearoyl Lactylate Emulsifier from lactic acid. Gives cream its cushion.
  • Sorbitan Olivate Partner emulsifier to cetearyl olivate.
  • Soy Wax Paraffin-free wax base.
  • Stearic Acid Plant-derived fatty acid. Thickens and stabilizes.
  • Water (Aqua) The base everything else lives in.
  • Xanthan Gum Fermented sugar thickener. Gives gel its gel.

Keeps it safe

An unpreserved product grows mold in about a week. These are why it doesn't.

  • 1,2-Hexanediol A humectant that also boosts the preservative system.
  • Alcohol Denat. Carries fragrance and flashes off. Not the same as drying alcohol in skincare.
  • Benzoic Acid Preservative, part of a natural-standard system.
  • Benzyl Alcohol Naturally occurring preservative.
  • Caprylyl Glycol Humectant that doubles as preservative support.
  • Dehydroacetic Acid Preservative partner to benzoic acid.
  • Ethylhexylglycerin Boosts the preservative so less is needed. Also softens skin.
  • Leuconostoc/Radish Root Ferment Filtrate Fermented radish root. A natural antimicrobial.
  • Phenoxyethanol Broad-spectrum preservative. Well-studied and effective under 1%.
  • Sodium Phytate From rice bran. Mops up trace metals that would degrade the formula.
  • Sorbic Acid Preservative from rowan berries.

Color & scent

Color, scent, and shimmer.

  • Eucalyptus Polybractea Leaf Oil Essential oil, crisp and clearing.
  • Flavor (Aroma) Lip-safe flavor, no sweeteners.
  • Fragrance (Parfum) Phthalate-free fragrance. Allergen breakdown is listed on each product.
  • Lavandula Angustifolia (Lavender) Flower Oil Essential oil. Naturally contains linalool and limonene.
  • May Contain: FD&C Colorants Cosmetic colorants. Which ones depends on the variant.
  • Mentha Arvensis (Cornmint) Oil Essential oil. Cooling.
  • Mentha Piperita (Peppermint) Oil Essential oil. Cooling tingle.
  • Mica Mineral shimmer.
  • Rosmarinus Officinalis (Rosemary) Leaf Oil Essential oil, herbaceous and clarifying.
  • Tanacetum Annuum (Blue Tansy) Flower Oil The reason the primer is blue. Calming and lightly sweet.

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