Ingredient library
Every ingredient I use, and the job it's doing
This is the full list of ingredients across GOOW products, sorted by what each one is there to do. See something on a label and want to know why it's in there? Search for it below.
Actives
The ingredients doing the visible work.
- Agave Tequilana Leaf Extract Humectant plant sugar.
- Allantoin Soothes and softens. Quietly one of the best-tolerated ingredients there is.
- Aloe Barbadensis Leaf Juice Cooling, hydrating base.
- Artemisia Vulgaris (Mugwort) Extract Calms irritation.
- Avena Sativa (Oat) Kernel Flour Colloidal oats. Soothes and softens, the reason oatmeal baths exist.
- Bakuchiol A plant-derived retinol alternative. Softens fine lines and evens tone without the irritation.
- Beta-Glucan Soothing sugar from oats and yeast. Comforts stressed skin.
- Betula Alba (White Birch) Bark Extract Traditional soothing bark extract.
- Caffeine Temporarily tightens and de-puffs.
- Calendula Officinalis Flower Extract The gentlest thing in the cabinet. Calms angry skin.
- Camellia Sinensis (Green Tea) Leaf Extract Antioxidant. Calms and protects.
- Centella Asiatica Extract Cica. Calms redness and supports repair.
- Chamomilla Recutita (Chamomile) Flower Extract Classic soother for reactive skin.
- Citrus Limon (Lemon) Fruit Extract Brightening fruit extract.
- Copper Tripeptide-1 A signal peptide studied for firmness and repair.
- Ganoderma Lucidum (Reishi Mushroom) Extract Antioxidant mushroom extract. Calms and protects.
- Gardenia Taitensis Flower Extract Monoi. Softening floral infusion.
- Glycolic Acid The smallest alpha hydroxy acid. Helps dead surface cells let go so fresher skin shows through.
- Glycosphingolipids (Ceramides) Rice-derived ceramides. The mortar between your skin cells.
- Glycyrrhiza Glabra (Licorice) Root Extract Brightens and calms. Gentle on reactive skin.
- Griffonia Simplicifolia Seed Extract Studied for reducing the look of under-eye puffiness.
- Hexapeptide-11 A peptide studied for elasticity.
- Hyaluronic Acid The full-size molecule. Holds water right at the surface for immediate plumpness.
- Hydrolyzed Collagen Marine-sourced, broken small enough to hold water at the surface.
- Hydrolyzed Rice Protein Forms a light, smoothing film. Good under makeup.
- Hydrolyzed Sodium Hyaluronate The smallest fragment, small enough to reach the deeper layers of the epidermis.
- Kaolin Clay. Absorbs oil without stripping.
- Lactobacillus Ferment Lysate A postbiotic that supports the skin microbiome.
- Lactobacillus Ferment A soothing postbiotic that helps balance the skin's microbiome and support a healthy skin barrier.
- Lactobacillus/Ganoderma Lucidum (Reishi Mushroom) Extract/Lentinus Edodes (Shiitake Mushroom) Extract Ferment Filtrate Reishi and shiitake mushrooms fermented with lactobacillus. Calms skin and offers antioxidant support.
- Lavandula Angustifolia (Lavender) Extract Calming botanical.
- Magnesium Chloride Transdermal magnesium, the reason this lotion exists.
- Malic Acid An alpha hydroxy acid first found in apples. Loosens dead surface cells for a gentle polish.
- Morus Alba (Mulberry) Root Extract Brightening botanical.
- Nelumbo Nucifera (Lotus) Root Extract Lotus root extract. An antioxidant botanical that helps calm and protect skin.
- Niacinamide (Vitamin B3) Evens tone, softens the look of pores, supports the barrier.
- Opuntia Ficus-Indica (Prickly Pear Cactus) Fruit Extract Prickly pear cactus extract. A gentle hydrator that helps skin hold onto moisture.
- Oryza Sativa (Rice) Powder Finely milled rice. Adds slip and a gentle physical polish without the scratch of a scrub.
- Panthenol (Pro-Vitamin B5) Calms, hydrates, and helps rebuild the skin barrier.
- Punica Granatum (Pomegranate) Extract Antioxidant-rich.
- Pyrus Malus (Apple) Fruit Extract Mild fruit-acid conditioning.
- Quillaja Saponaria Wood Extract Plant saponin. Adds slip.
- Rosa Damascena Extract Damask rose extract. A soothing botanical with antioxidant benefits.
- Rosa Damascena Flower Extract Soothing floral extract.
- Rosmarinus Officinalis (Rosemary) Leaf Extract Natural antioxidant that keeps oils fresh.
- Saccharomyces Lysate Extract Fermented yeast. Supports barrier recovery.
- Saccharum Officinarum (Sugar Cane) Extract Natural source of glycolic acid.
- Sambucus Nigra (Elderberry) Fruit Extract Antioxidant fruit extract.
- Saponaria Officinalis Leaf/Root Extract Soapwort. Gentle plant cleanser.
- Snail Secretion Filtrate Yes, really. Rich in glycoproteins that hydrate and help repair.
- Sodium Acetylated Hyaluronate Modified to cling to skin longer than standard HA.
- Sodium DNA Plant-based DNA fragments, also known as PDRN. Helps skin attract and hold onto moisture.
- Sodium Hyaluronate Crosspolymer A cross-linked form that sits on the surface and releases moisture slowly.
- Sodium Hyaluronate Hyaluronic acid in a smaller salt form that sinks in instead of sitting on top.
- Tetrahexyldecyl Ascorbate (Vitamin C) An oil-soluble, stable form of vitamin C. Brightens without the sting.
- Tocopherol (Vitamin E) Antioxidant. Protects skin from free radicals and keeps the oils in the jar from going rancid.
- Tripeptide-1 A signal peptide for firmness.
- Tripeptide-29 A collagen-mimicking peptide.
- Vaccinium Angustifolium (Blueberry) Fruit Extract Antioxidant fruit extract.
- Zinc Oxide Mattifies and calms. Not an SPF claim at this level.
- Zingiber Officinale (Ginger) Root Extract Warming, antioxidant.
Cleansing agents
The ingredients doing the actual cleansing.
- Cocamidopropyl Betaine Mild secondary surfactant. Softens the cleanse.
- Coco-Glucoside Sugar and coconut derived. Cleans without stripping.
- Laureth-4 Helps oil and water mix on contact with water.
- MIPA-Laureth Sulfate Turns an oil into a foam the moment water hits it.
- PEG-6 Caprylic/Capric Glycerides Lets the micellar phase lift makeup and rinse clean.
- Polysorbate 80 Lets an oil cleanser rinse away with water instead of leaving a film.
- Sodium Cocoyl Isethionate Coconut-derived. The gentlest lather there is.
- Sodium Lauryl Sulfoacetate Big fluffy lather, and no, it is not SLS.
- Sucrose Laurate Sugar ester. Cleanses gently.
- Sucrose Palmitate Sugar ester. Adds a milky texture.
- Sucrose Stearate Sugar ester. Emulsifies and softens.
Nourish & hydrate
Moisture in, moisture kept.
- Anhydroxylitol Works alongside xylitylglucoside to build hydration over time.
- Argania Spinosa (Argan) Kernel Oil Vitamin E rich, softening, never heavy.
- Butyrospermum Parkii (Shea) Butter Rich, cushioning, the backbone of a good body product.
- Cocos Nucifera (Coconut) Oil Occlusive and softening.
- Corylus Avellana (Hazelnut) Seed Oil Dry-feeling and slightly astringent. Good for oilier skin.
- Crambe Abyssinica (Abyssinian) Seed Oil A light, silky oil that softens skin without a greasy feel.
- Garcinia Indica (Kokum) Seed Butter The hardest of the butters. Adds structure without waxiness.
- Glycerin A moisture magnet. Pulls water into skin and holds it there.
- Helianthus Annuus (Sunflower) Seed Oil High in linoleic acid. Barrier-friendly and non-comedogenic.
- Hydrogenated Ethylhexyl Olivate Olive-derived emollient. Gives a soft, dry finish.
- Hydrogenated Olive Oil Unsaponifiables The nourishing fraction of olive oil, concentrated.
- Limnanthes Alba (Meadowfoam) Seed Oil Unusually stable. Locks moisture in without a heavy film.
- Mangifera Indica (Mango) Seed Butter Lighter than shea, less greasy, melts on contact.
- Olea Europaea (Olive) Fruit Oil Ancient, occlusive, deeply conditioning.
- Orbignya Oleifera (Babassu) Seed Oil Melts at body temperature. Feels like coconut oil but lighter.
- Oryza Sativa (Rice) Bran Oil Silky, antioxidant-rich, dissolves makeup beautifully.
- Persea Gratissima (Avocado) Oil Deeply nourishing, rich in sterols.
- Prunus Amygdalus Dulcis (Sweet Almond) Oil Softening and gentle. A classic for a reason.
- Prunus Armeniaca (Apricot) Kernel Oil Fatty acids plus vitamins A and E. Light, sinks in fast.
- Punica Granatum (Pomegranate) Seed Oil Rich in punicic acid. Regenerative and protective.
- Ricinus Communis (Castor) Seed Oil Thick, glossy, and why lip products cling.
- Rosa Canina (Rosehip) Seed Oil Naturally high in vitamin A precursors. Great for tone and texture.
- Rubus Chamaemorus (Cloudberry) Seed Oil Arctic berry oil, high in vitamins C and E.
- Simmondsia Chinensis (Jojoba) Seed Oil Technically a wax ester, which is why it behaves so much like skin's own oil.
- Sodium Lactate Humectant from fermented sugar. Part of skin's own moisturizing factor.
- Squalane Olive-derived, weightless, and almost identical to what your skin already makes.
- Sucrose Sugar. The scrub part of the scrub.
- Theobroma Cacao (Cocoa) Seed Butter Firm, protective, and it smells like cocoa because it is.
- Vitis Vinifera (Grape) Seed Oil Light, fast-absorbing, high in antioxidants.
- Xylitol Birch sugar. A humectant and the third part of the moisture complex.
- Xylitylglucoside Part of a sugar complex that boosts the skin's own water reserves.
Texture & stability
Why it feels the way it does instead of separating.
- 2,3-Butanediol Fermentation-derived solvent and humectant. Helps botanicals dissolve and adds light hydration.
- Behentrimonium Methosulfate Conditioning emulsifier. Not a sulfate, despite the name.
- Butylene Glycol Bio-based solvent and humectant. Helps actives dissolve and absorb.
- Butylene/Ethylene/Styrene Copolymer Partner polymer for that same cushion.
- Caprylic/Capric Triglyceride Coconut-derived emollient. The reason things feel silky instead of greasy.
- Cera Alba (Beeswax) Structure and a protective seal. The reason balm is balm.
- Cetearyl Alcohol A fatty alcohol, not the drying kind. Thickens and softens.
- Cetearyl Glucoside Sugar-derived emulsifier. Gentle and biodegradable.
- Cetearyl Olivate Olive-derived emulsifier. Skin-friendly and stable.
- Cetyl Alcohol Fatty alcohol. Adds body and a velvet finish.
- Citric Acid A fruit acid. Adjusts pH in small amounts and gently exfoliates in larger ones.
- Copernicia Cerifera (Carnauba) Wax Hardest plant wax. Adds gloss and hold.
- Dipropylene Glycol Carrier that softens how a fragrance lands on skin.
- Ethylene/Propylene/Styrene Copolymer Gives lip treatment its cushiony, non-sticky body.
- Euphorbia Cerifera (Candelilla) Wax Plant wax. The vegan answer to beeswax.
- Glyceryl Stearate Emulsifier. Marries the oil and the water so they stay married.
- Hexylene Glycol Solvent. Keeps solids dissolved.
- Isohexadecane Lightweight emollient. Adds slip without grease.
- Lactic Acid An alpha hydroxy acid. Gently exfoliates at higher amounts and adjusts pH in smaller ones.
- Lauryl Laurate Plant-derived wax ester. Adds slip and melt.
- Pelargonium Graveolens (Geranium) Flower Water Floral hydrosol used in place of plain water.
- Pentylene Glycol Solvent and humectant with mild preservative support.
- Polyacrylate Crosspolymer-6 Gives a fresh, bouncy texture that vanishes on contact.
- Polyglyceryl-4 Oleate Plant-based emulsifier.
- Polysorbate 60 Emulsifier. Keeps the formula from splitting.
- Propanediol Corn-derived solvent and humectant. Helps actives dissolve and absorb.
- Propylene Glycol Solvent and humectant.
- Sodium Carbomer Thickener. Creates a clean, non-tacky gel.
- Sodium Hydroxide A pH adjuster. A tiny amount neutralizes acids and brings a formula into a skin-friendly range.
- Sodium Stearate Structures a stick so it glides instead of crumbles.
- Sodium Stearoyl Lactylate Emulsifier from lactic acid. Gives cream its cushion.
- Sorbitan Olivate Partner emulsifier to cetearyl olivate.
- Soy Wax Paraffin-free wax base.
- Stearic Acid Plant-derived fatty acid. Thickens and stabilizes.
- Water (Aqua) The base everything else lives in.
- Xanthan Gum Fermented sugar thickener. Gives gel its gel.
Keeps it safe
An unpreserved product grows mold in about a week. These are why it doesn't.
- 1,2-Hexanediol A humectant that also boosts the preservative system.
- Alcohol Denat. Carries fragrance and flashes off. Not the same as drying alcohol in skincare.
- Benzoic Acid Preservative, part of a natural-standard system.
- Benzyl Alcohol Naturally occurring preservative.
- Caprylyl Glycol Humectant that doubles as preservative support.
- Dehydroacetic Acid Preservative partner to benzoic acid.
- Ethylhexylglycerin Boosts the preservative so less is needed. Also softens skin.
- Leuconostoc/Radish Root Ferment Filtrate Fermented radish root. A natural antimicrobial.
- Phenoxyethanol Broad-spectrum preservative. Well-studied and effective under 1%.
- Sodium Phytate From rice bran. Mops up trace metals that would degrade the formula.
- Sorbic Acid Preservative from rowan berries.
Color & scent
Color, scent, and shimmer.
- Eucalyptus Polybractea Leaf Oil Essential oil, crisp and clearing.
- Flavor (Aroma) Lip-safe flavor, no sweeteners.
- Fragrance (Parfum) Phthalate-free fragrance. Allergen breakdown is listed on each product.
- Lavandula Angustifolia (Lavender) Flower Oil Essential oil. Naturally contains linalool and limonene.
- May Contain: FD&C Colorants Cosmetic colorants. Which ones depends on the variant.
- Mentha Arvensis (Cornmint) Oil Essential oil. Cooling.
- Mentha Piperita (Peppermint) Oil Essential oil. Cooling tingle.
- Mica Mineral shimmer.
- Rosmarinus Officinalis (Rosemary) Leaf Oil Essential oil, herbaceous and clarifying.
- Tanacetum Annuum (Blue Tansy) Flower Oil The reason the primer is blue. Calming and lightly sweet.
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