Don't panic: the formula is staying exactly the same!!
A couple things will be changing soon, though, so I wanted to give you a heads-up.
Price increasing from $18 to $20
Soon, the price will go from $18 to $20 for the 2oz jar. The exception: if you're on a subscribe-and-save subscription before the price goes up, your subscription price will be locked in at the lower price as long as it remains active - $16.20! Just pick the Subscribe and save option every 1, 2, or 3 months when you add it to your cart. Note the price will change to the current price if you cancel your subscription.
You probably guessed this was coming if you've seen my Bakuchiol Cream on Amazon; I priced it at $20 there when it launched this summer, but have held out on the increase over here. The main driver is increased cost of pure bakuchiol. It's imported - the babchi plant it is derived from grows primarily in India and South & East Asia, and I've absorbed the increased prices from the tariff wars as long as I could. I'd hoped that as that chaos subsided, the prices might come back down, but they never did. Not only is the 99% pure bakuchiol more expensive, but it's often out of stock and harder to find, so that is making prices unpredictable as well.
And you can always use the GOOW Your Own Way bundles to get a discount on Bakuchiol Cream without a subscription! The build-your-own bundles let you pick almost any skin care product and get a discount when you buy 3, 5, or 7 items.
Rosehip version to be discontinued
Sad face. I know. There are 12 jars left of the rosehip version (on sale, too!), and once they sell out, it will not be restocked. The original unscented version will remain - BUT - I want the rosehip lovers to understand that the two versions actually smell the same!
Here's the story behind it, and it was a BIG lesson for me. When I first started making bakuchiol cream (back in 2023), I was using bakuchi oil. It's from the same plant, but it's less pure than bakuchiol, and has a bit more of a characteristic scent (I liken it to cardboard). SInce it's more dilute, a higher percentage was used in the formula, and the lotion smelled a bit like... well... cardboard. I got a lot of comments requesting a scented version to offset the characteristic scent of bakuchi oil. As a general rule, I do not put fragrance in my facial skin care products, so I set out to find a natural ingredient that had a scent that would offset the bakuchi oil. I'd learned in my formulation classes that rosehip oil is fantastic for anti-aging skin care, so I ordered some rosehip oil to test it out.
It was still early on in my formulating experience, and I was ordering a lot of my supplies from various DIY-grade suppliers. The rosehip oil I was using smelled like roses (thus the "lightly floral" descriptor on the rosehip version of the Bakuchiol Cream).
Fast forward a few months, and I'd completed my advanced cosmetic science course, and I learned all about proper ingredient documentation and sourcing. I began switching all of my suppliers to cosmetic-grade suppliers with proper certificates of analysis and documentation. The next bottle of rosehip oil came from a different supplier - and I was shocked to find it was a totally different color, and it smelled more like nuts than roses. What the heck??? I thought I must have gotten a bad batch!
Turns out, rosehip oil is not pink and it does not smell like roses. Whatever I was buying from that other supplier might have had rosehip oil in it, but it was NOT pure rosehip oil, despite its claims to be. (Turns out, after I posted a review that I did not think it was pure rosehip oil, many other people posted the same thing). I could not get any response from that DIY supplier, and they continue to claim their rosehip oil is 100% pure rosehip oil. I've stopped using that brand altogether.
I switched to real rosehip oil in late 2024 - which no longer had a floral scent - but around the same time, I also switched to using 99% pure bakuchiol, not the diluted bakuchi oil. While it might seem like the pure version would smell stronger, in the overall product it actually smells less strong because the percentage used is less. So now, the Bakuchiol Cream has almost no discernable scent, and the rosehip version smells the same as the original.
This has been true for about a year and a half now. The two products, for all intents and purposes, are the same, except the rosehip version has a small percentage of rosehip oil. They smell the same and look the same and feel the same and have the same concentration of bakuchiol.
So if you've been using the rosehip version in 2025 or 2026, and think it smells fine, I don't think you'll notice any difference in the original!
The original is far more popular in overall sales, and since the 2 are basically the same at this point, I am retiring the rosehip version and keeping the OG.
Other than that, I don't expect any more changes to Bakuchiol Cream any time soon! The only thing that bugs me is that I chose its jar before I switched to my preference for white product caps. It's the only black product cap I still have. If I ever find a glass jar I like more, that might change, but for now, it keeps its OG jar - think of it as a throwback to the early GOOW days!